Polish-based MD Labels has purchased its second hybrid press, a Digital Series HD, from Mark Andy. 

Since the first day of working with a new press, the MD Labels’ owners have noticed many benefits of their latest investment. Digital Series HD became a response to the current needs of this rapidly growing company: increasing number of customers, greater job diversity (including numerous versions of the same label), as well as faster delivery and higher quality of the labels.

The new press works in tandem with the Digital Series, which was delivered to Kalisz five years ago. MD Labels owners say that both presses, among other purchases, have helped drive the company’s success. 

“Winning for us means a situation when a consumer chooses our customer’s product with a label printed by MD Labels and decides to buy it. Playing means constant development, investment, and partnership with appropriate business partners. In our case Mark Andy became one of them five years ago,” says Marcin Jasinski, co-owner of MD Labels. “Our first investment in Mark Andy’s press, just after starting our operations, boosted our growth. It was one of the first digital/hybrid presses in Poland at that time and after purchasing it we had a real avalanche of orders. It occurred very quickly that inkjet is a great response to the market needs. Printing several variations of the same label in one pass was impossible for flexo technique; and still is. We gained an increasing number of this kind of orders. On the other hand, the customers ordered shorter runs, especially those small ones operating in food, pharmaceutical, brewery and wine industries. They needed a smaller number of labels but paid a lot of attention to make them interesting and attractive for consumers. At that time Digital Series was the perfect response to all these needs and enabled us entering an ambitious path of growth.”

MD Labels has grown dynamically since its establishment in 2016. After installing the first Mark Andy’s press, it nearly doubled its customer base and increased the number of employees by 500%. Currently, it is expanding its facility, doubling a production and administration area.

MD Labels started its operations with finishing white labels but very quickly its equipment set was upgraded with a flexo press for multi-color labels, followed by a digital solution. “Since the very beginning we were committed to offer very interesting self-adhesive labels that distinguish a final product. We have specialized in top class, high quality premium labels with a wide range of flexo and digital embellishment options: gold ink, varnish (including 3D), spot varnish, lamination, Pantone colors and metallic effects. Moreover, many of these additional options could be applied at once, in the same project, according to customers needs. We have been committed to manufacturing labels that distinguish final product, to allow our customers winning their competitors on the store shelf. We are very satisfied observing a fast growth of many companies we co-operate with. It means that we have grown together for the last several years. Finally, the winners are customers, MD Labels and Mark Andy, too, as the vendor of solutions that enable us printing fantastic stuff very quickly, efficiently and with a high quality,” adds Dominik Glowacki, co-owner at MD Labels.

“As we have been very glad about working on Digital Series, we decided to purchase Mark Andy’s solution again. One of the most important factors of this decision was a very good business relationship with Mark Andy and its representatives,” notes Jasinski. “We really appreciate work of its service team. It has been operating very reliably and supported us during training, after buying each press, as well as during the post-sales period during a daily work with our hybrids. Considering a new press, we focused on higher efficiency, quality and profitability that are inevitable for every printing house. We also wanted to manufacture very attractive and distinguishing labels – therefore we wanted embellishment, diecutting or laminating processes to be realized in one pass. Digital Series HD met all these expectations so finally we decided to buy this model.”

Digital Series HD combines wider color gamut (CMYK + OVG) and appropriate formulation of high pigmented white ink, enabling effects similar to rotary screen printing. MD Labels owners point out that applying white doesn’t affect speed of a press. According to Mark Andy, its white ink offers tripled opacity comparing to a typical flexo ink (measured in 80% coverage). Printhead technology implemented in Digital Series HD enables 1200 dpi printing.

The press has a hybrid construction, offers printing in high resolution and – as MD Labels owners underline – guarantees high flexibility and efficiency. The press can include from 5 to 8 digital inkjet units and be upgraded with inline (or near-line) finishing and embellishment modules. It also offers digital units that allow for efficient printing of even very short runs, as well as full variable data applying.